Top 5 Social Apps Performance in Uruguay Q4 2021

In the fourth quarter of 2021, the top 5 social apps in Uruguay—TikTok, Facebook, Who - Live Video Chat, Grindr - Gay Dating & Chat, and Kismia - Meet Singles Nearby—demonstrated diverse trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at their performance.

TikTok experienced fluctuations in weekly revenue, peaking at roughly $3.4K in mid-November and closing the year at around $2.8K. Downloads remained relatively stable, hovering between 10K and 12K per week. Active users showed a slight decline from approximately 670K to 666K over the quarter.

Facebook saw a substantial increase in revenue in mid-November, reaching about $2K, before settling back to around $1K by the end of December. Weekly downloads fluctuated between 8K and 10K, while active users remained stable, averaging around 1.73M throughout the quarter.

Who - Live Video Chat showed consistent weekly revenue, with notable peaks at $841 and $760 in late October and early November, respectively. Downloads were modest, ranging from 150 to 290 per week. Active user numbers saw a decrease from 1.4K to about 1.1K by the end of December.

Grindr - Gay Dating & Chat had stable weekly revenue, with peaks at $1.3K in late September and $1.2K in mid-December. Downloads were relatively consistent, averaging around 350 per week. Active users remained steady, ranging between 18K and 20K.

Kismia - Meet Singles Nearby saw a peak in weekly revenue at $752 in late October, and a consistent performance around $600 towards the end of the year. Downloads showed variability, peaking at over 1K in mid-December and averaging around 700 per week. Active users increased from 980 to 1.25K by the end of December.

These insights highlight the varied performance of the leading social apps in Uruguay during Q4 2021. For more detailed data and analysis, visit Sensor Tower.